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LocaDent: CRM, AI concierges and 3,000% more inquiries

Moved the clinic group from Monday.com to GoHighLevel, connected every channel with Make.com, put AI concierges on WhatsApp and Instagram, and managed over ₺21M in Meta and Google ads over 24 months.

Client
LocaDent
Category
Marketing & CRM
Period
Since 2023
+3000% more patient inquiries, with the LocaDent logo

LocaDent is my biggest client. We started with video and photography in 2023 and went into health tourism together. Today I run the whole digital side, from the website and Trustpilot reviews to sales team training.

Video and photography (2023)

  • Patient testimonials: High-quality testimonial videos with professional audio that build trust and credibility.
  • Procedure explainers: Detailed videos that walk patients through dental procedures step by step.
  • Treatment planning videos: Interactive videos that help patients understand their own treatment plan and decide with confidence.
  • Social and web content: Behind-the-scenes videos, weekly vlogs and staff showcases.
  • Dental photography: Clinical photography for marketing and case documentation.

CRM migration and omnichannel automation

  • System migration: Led the full move from Monday.com to GoHighLevel, with unified, multi-stage sales pipelines that follow the patient from the first click to the final dental procedure.
  • Workflow automation: Make.com workflows connect Meta lead forms and landing pages directly to GoHighLevel, WhatsApp and Slack. Speed-to-lead dropped to under 60 seconds.
  • Patient retention: Automated SMS, email and WhatsApp nurture and re-engagement sequences raise the lifetime value of the existing patient base.

AI and conversational routing

  • WhatsApp AI patient concierge: Autonomous AI agents (Make.com and LLMs) work inside WhatsApp around the clock: they qualify patients in real time, answer complex medical FAQs and give pre-consultation support.
  • Instagram AI social concierge: A custom AI agent in GoHighLevel handles high-volume Instagram DMs, qualifies leads and books appointments straight into the clinic’s CRM calendar.

Performance marketing and tracking

  • Budget: Managed over ₺21,000,000 in Meta Ads and Google Ads spend over 24 months, holding strict CPA targets and high ROAS.
  • Growth: Patient inquiries up 3,000% and lead-to-patient conversion up 300%, through hyper-targeted Meta lead generation campaigns and advanced funnel segmentation.
  • Server-side tracking (CAPI): Meta Conversions API gets around browser limitations, with 20% more accurate attribution and better ad algorithm training thanks to a direct server-to-CRM data flow.