Nevşah: CRM, automation and £10M in Meta Ads

All of the work below covers every company in the group: Nevşah, Nevşah Enstitü and Nevcap.

CRM and sales infrastructure

• Rebuilt from scratch on GoHighLevel: new, efficient sales pipelines and complex automated workflows.
• 15-minute rule: every new lead reaches the sales team within 15 minutes. AI agents handle the first outreach, qualify the lead and book the call straight away.
• 14-day rule: an automated student tracking system that steps in when someone goes quiet, raising course completion and retention.
• Evergreen funnels: always-on sales funnels, plus fixes for backend issues in the existing affiliate programme.

Advertising

• Took over Meta Ads from the previous agency and ran end-to-end campaigns for the flagship programmes: Mucize Kursu, Para Bilinci, Tanrıça Kampı, Nefes Kampı, İlişkiler Atölyesi and Dişil Gücün Uyanışı.
• Managed and scaled £10M in Meta ad spend across several international markets, holding strict CPA targets and pacing budgets to maximise ROAS on high-ticket programmes.
• Cold traffic straight into automation: ad audiences flow into automated GoHighLevel nurture sequences, which lifted conversion and lowered acquisition cost.
• Meta Conversions API (CAPI): no lost pixel data, accurate campaign tracking and better learning for the ad algorithm.

Webinars

End-to-end webinar funnels on WebinarJam: targeted ads for high-volume registrations, GoHighLevel integration for SMS and email reminders before the event, and follow-up sequences afterwards to lift live attendance and final sales.

Email deliverability and reporting

• SendGrid with DMARC, DKIM and SPF tuned so automated emails land in the inbox, not in spam.
• Weekly reporting straight to the founder: performance, budget pacing and pipeline health, all driven by data.